Coined “the Pinterest of E-commerce” by Business Insider in 2012,[1] Shopcade is the combination of social media and e-commerce as users can make wishlists of fashion & lifestyle products (clothing, beauty, decoration, books…), shop their favorite items and share content.

The fashion e-commerce startup was created in London in November 2011 by CEO Nathalie Gaveau (co-founder of PriceMinister), Marie-Barbe Girard (COO), Evan Adelman (CTO) and Hoon Kim.

“But the main difference is, we are fully powering this content with e-commerce.”[2] According to Business of Fashion in 2014, “the app attracts more than 100,000 monthly active users and generates revenue through a mix of direct sales, promoted content and affiliate commissions.”[3] Shopcade was named the “Coolest App in Europe” in 2014.

Shopcade publish content where users can get inspired, as they will find articles featuring new trends and products.

Content published by the Shopcade editors features instantly shoppable products displayed right after each article.