Shopkeeper

A shopkeeper is a retail merchant or tradesman; one who owns or operates a small store or shop.

[1] Generally, shop employees are not shopkeepers, but are often incorrectly referred to as such.

At larger companies, a shopkeeper is usually referred to as a manager, since the owner is not able to manage the business being a single shopkeeper, so this term could apply to larger firms (in particular, multiple shops) generally and be a separate duty.

A shopkeeper may serve clients at a counter and carry out other duties such as taking customer payments, giving change, helping customers, and wrapping gifts and purchases.

A shopkeeper also orders stock from wholesalers, manufacturers, agents, and importers.