A development of DeNA, it has been integrated into the audition process for idol groups such as 22/7,[3] Nogizaka46,[4] and Keyakizaka46.

[5] App analytics company App Annie announced on September 13, 2017, that for the first half of 2017, in terms of revenue, SHOWROOM is Japan's top-ranked video distribution application.

Revenue is generated from paid virtual gift items given to the performer by registered members during live-streams.

Earnings are shared with the performers based upon the number of points they accumulate based on audience size, the number of comments, and other factors,[7] and production companies may offer licensing deals or other music offers.

[8][9] Initially, it only allowed streaming by the DeNA headquarters studio and by officially-recognized entertainers.