Presently, Morakhia is chairman of Smaaash a sports entertainment venture with his equity partner and former cricketer Sachin Tendulkar.
Thereafter, Morakhia also opened an investment bank outfit SSKI and online portal Sharekhan.
[2] Morakhia founded entertainment centre Smaaash in 2012 which holds the equity of 1.5 billion rupees after the investment by FW Sports Investment Fund (FSIF).
[6][7] Morakhia's directorial venture Naina faced oppositions by public and ophthalmologists from India, stated that film will discourage eye donors to donate eyes.
Morakhia defended the film, saying that Naina would not discourage any medical institution.