Her new label GMEQCA/Matriarch Records is finding success in the digital market, where Shunda K will release "soul stirring" tunes, featuring top producers worldwide.

Shunda K started her career with Shon B as a duo named Ya Majesty before they were rounded out circa 2001 by gospel-raised vocalist Jwl B.

They started collaborating with London-based electronica duo HardfeelingsUK (David Alexander and Richard Winstanley), who supplied the newly named Yo!

She began 2010 by touring in Australia, performing at the roving Big Day Out festival, headlining club gigs and opening shows for friend Peaches.

"[11] The video for "Paid", directed by Robin Thompson, quickly garnered hundreds of thousands of views on YouTube (686,722 as of this writing), prompting positive comments as well as many homophobic and racist ones.