The company is mainly known for custom photo printing services, including books featuring user-provided images, framed pictures, and other objects with custom image prints, including blankets or mobile phone cases.

[3] Founded in 1999 by Dan Baum and Eva Manolis, the company is currently led by Sally Pofcher as the President and CEO, and owned by Apollo Global Management.

Shutterfly was founded in December 1999 by Eva Manolis and Dan Baum as an internet-based social expression and personal publishing service.

In September 2006, they completed their initial public offering and their common stock was officially listed on the NASDAQ Global Select Market under the symbol “SFLY.

[13] On June 10, 2019, Apollo Global Management announced that it would acquire Shutterfly for $2.7 billion, as well as its competitor Snapfish in a separate transaction valued at around $300 million.

[16] In September 2021, Shutterfly settled a class-action lawsuit, relating to a breach of Illinois' Biometric Information Privacy Act, for $6.75 million USD.

[19] Sally Pofcher was named CEO in early May 2023, replacing Hilary Schneider, who transitioned to the board of directors as a strategic advisor.

[20] On March 29, 2023, Shutterfly deleted or removed access to all photographs of customers whose accounts were deemed "inactive.

[23] In 2009, Shutterfly began its acquisition plans with the purchase of Tiny Pictures, a mobile photo-sharing application centered on photo commenting.

[28] In 2014, Shutterfly acquired mobile app company Groovebook for $14.5 million which had secured a deal on Shark Tank eleven months prior.

[33] ThisLife aggregates photos from social networks, mobile devices, personal computers, and cloud storage.

[36] Mark Gurevich and Max Shevyakov launched BorrowLenses in 2007 as a way for individuals to rent high-level camera equipment.

[38] Its Canadian operations is based in Winnipeg, Manitoba and the company also has facilities in Nevada, Indiana, and Ohio.