Shwayze

[3] After recording several tracks with Cisco Adler, the duo was signed to Geffen and a self-titled album was produced.

The misadventures of Shwayze and Cisco Adler appeared to marketers as a successful advertising campaign.

[6] Shwayze and Adler were the focus of a reality television series on MTV, Buzzin', which debuted on July 23, 2008.

After the lack of success from the reality TV series, Buzzin' that accompanied the first album, Shwayze was hopeful that he would gain greater music credibility.

Adler was quoted saying he wanted to make the sound "bigger" on Let It Beat than it had been on Shwayze, their debut album.

"Crazy For You," a collaboration with the Ric Ocasek and Darryl Jenifer, sounds more like a rock track, while "Heart and Soul," with Roy Bittan, is a ballad.

[8][9] In June 2010, Adler released a mixtape, Super California Lipstick Sexy Magic Dope Shit.

The album was released on September 13, 2011, it included features from Kendrick Lamar, Sophie Stern, Nikko Gray and Sky Blu of LMFAO.

[11] Leading up to the album, the duo established the internet show Cisco's House, as well as a weekly "Island on Web Concept", which they used to release new tracks.

Adler was quoted saying that he hopes Bananabeat Records will launch a "lifestyle-based movement" that will form partnerships with Oakley and New Era.

This is Shwayze's first full-length debut album as a solo artist without his previous singer Cisco Adler.

The EP consists of 7 tracks and features Paul Couture, Atrel, Wildcard, and Jodi Valentin.

On July 17, 2020, Shwayze collaborated with producer Paul Couture with the release of a sixth studio album, Surf Trap, which featured 12 tracks.

On September 2, 2022, Shwayze released his seventh studio album, Shway SZN, and his first with Ineffable Records.