[10] He is also a managing trustee of the Mumbai Academy of the Moving Image (MAMI)[11] and co-chairman of the CII Media and Entertainment Committee.

[14] Following a brief stint in Hong Kong as part of the News Corp Executive Development Program, he moved back to Mumbai to work on the launch marketing of the first season of the landmark TV show Kaun Banega Crorepati on StarPlus.

[14] In recognition for the groundbreaking marketing efforts behind the success of the show, he was nominated for the Team News Corp Global Excellence Awards.

[14] He then moved to Star TV's Middle East operations, based in Dubai, where he was Regional Marketing Manager for the network.

[15] Notable films during his tenure include the BAFTA-nominated blockbuster Rang De Basanti and the sleeper hit Khosla Ka Ghosla, both of which released in 2006.

Lucky Oye!, Kaminey, Wake Up Sid, Raajneeti, Udaan, Peepli Live, Welcome to Sajjanpur, No One Killed Jessica, Delhi Belly, Paan Singh Tomar, Shahid, Rowdy Rathore, Barfi!, ABCD: Any Body Can Dance, Kai Po Che!, Yeh Jawaani Hai Deewani, The Lunchbox and Chennai Express were released in that period.

[24][25] 2022's Rocket Boys, a SonyLIV original series about the establishment of India's space and atomic programmes, also attained huge success.