Delano, who had long been a music photographer before a beat writer wanted to take a more visual approach to writing.
In an interview with Haulix Daily, Delano described making the magazine as "I thought if Im going to put the hours, and hardwork involved in running a magazine, tha it might as well be mine.
So late one night I decided to jump in head first and launch a magazine.
"[1] Since the foundation, the magazine has grown to a full-time staff of four writers and a columnist for the website, where Delano serves as the editor.
[2] The staff has collaborated with various radio channels, and PR news agencies.