The Framingham, Massachusetts–based company offers products in categories such as outdoor recreation, fitness and adventure gear, and apparel, along with footwear, clothing, and home decor.

Sierra sells merchandise through 78 retail stores as of November 2022 and a company website.

[3] Sierra Trading Post was founded in Reno, Nevada, in 1986, and headquartered there until 1992.

The existing stores average 18,000 sq ft (1,700 m2) of operating space.

On January 12, 2009, during the financial crisis, the company laid off approximately 130 employees at the retail and outlet store (and fulfillment center) in Cheyenne.