The winner was promised a mentorship with Price, as well as yearly calendars, red carpet events, overseas jobs, magazine deals, a Range Rover for a year, and a spread in a fashion magazine which includes appearing on the front cover, and a holiday in Maldives.
[4] The first task set by Katie Price during the Bootcamp workshop was for the female contestants to remove all makeup and strip down to their underwear.
These were Rehea Watson, Nathan DiCarlo, Tayla-Jay Harris, Melissa Reeves, Susie Whiteley, Billy Harding, Jemma Henley, Jamie Roche, Sarah Meade, Kirsten Van Terheyden, Rylan Clark-Neal and Amy Willerton.
The twelve contestants moved into a luxury house for their first assignment, to participate in an equestrian-themed photo shoot on Katie Price's ranch.
The final eleven contestants' next assignment was to create the ultimate campaign poster, built around a product with a brief provided by the judges.
Tayla-Jay Harris was eliminated after failing to impress the judges, and the wildcard entry (Ben Sissman) left the competition.
[6] The remaining nine contestants were given the next assignment by Katie Price, which was to generate self-publicity through an online video campaign about themselves.
Jamie Roche and Sarah Meade were eliminated, leaving Kirsten Van Terheyden, Rylan Clarke and Amy Willerton as the final three.
[12] She was asked to pay £10,000 to insure her "free" Range Rover for a year, a holiday in The Maldives turned into Marbella and a cover shoot with OK!
Willerton eventually refused to sign the modelling contract with Blacksheep Management, after losing confidence in their ability to deliver.