[3] The suburb forms a large part of the University of Waikato's commercial, residential and educational hinterland.

Jansen Park, located between Morrinsville Rd and Masters Ave, is the biggest park in the area and is used by Hillcrest United and Waikato Unicol Football soccer during the winter season.

The main suburban shopping centre is located on Silverdale Rd.

The percentage of people born overseas was 33.3, compared with 27.1% nationally.

Although some people chose not to answer the census's question about religious affiliation, 51.3% had no religion, 33.3% were Christian, 1.0% had Māori religious beliefs, 2.2% were Hindu, 1.6% were Muslim, 2.7% were Buddhist and 2.0% had other religions.