The company has been serving the amusement industry for 30 years, through three operating divisions: Attractions Development; Content Licensing, Production & Distribution; and Technology/Engineering.

The company was named to honor Don's father, Ub Iwerks, who was Walt Disney's first business partner and co-creator of Mickey Mouse.

[4] SimEx's origins lie with the creation by Michael Needham and Moses Znaimer of Tour of the Universe (1984) at the CN Tower, Toronto.

[5] Los Angeles–based Iwerks developed innovative 8/70 projection technologies for Extreme Screen Theaters and two-seat motion systems (TurboRide).

[7] In late 1999, Iwerks Entertainment acquired the assets of McFadden Systems, which had been approached by Warner Bros. Movie World to develop a motion simulator for Batman Adventure – The Ride in 1992.