In July 2005, following Cineplex's acquisition of main rival Famous Players Theatres, the group was put up for sale.

[9] In 2007, The Bayview Village Cinemas location in Toronto shut down, potentially due to a failure to reach a lease agreement.

[10] The Cumberland 4 Cinemas location in Yorkville, Toronto was shut down in May 2012.

On January 1, 2019, Alliance Cinemas officially "joined" the Cineplex brand of movie theatres and now requires patrons to purchase tickets on cineplex.com or in the theatre.

The theatre now allows patrons to utilize the Scene loyalty program.