Simon Mainwaring is a branding expert and author of We First: How Brands and Consumers Use Social Media to Build a Better World (Palgrave Macmillan 2011) and Lead With We: The Business Revolution that Will Save Our Future (Matt Holt/BenBella 2021).
He is the founder and CEO of Culver City, California-based We First Inc., a brand consultancy.
Publishers Weekly says the book "proposes cooperation between governments, philanthropies, and capitalist corporations to achieve meaningful social transformation[2] We First was a New York Times, Wall Street Journal and Amazon best seller.
"[5] Mainwaring is the founder and CEO of We First, Inc., a Culver City-based creative consultancy for brands.
[6] Clients include brands such as TOMS, Timberland, VF Corporation, SAP, Avery Dennison, VSP Global, Coca-Cola, Clif Bar, The Coffee Bean & Tea Leaf, Wrangler, and Reef.