Hudson leaves Spring Hill Farm in Williamson County, Tennessee, and makes his way to Greensboro, North Carolina, seeking his fortune in the emerging textile industry.

He and a few others buy several of the sewing machines, lease space above a downtown grocery store and incorporate as the Hudson Overall Company.

1936: Blue Bell launches Super Big Ben Overalls made out of 100% Sanforized Fabric that reduces shrinkage after washing to less than 1%.

1946: Blue Bell starts to develop a jeans line for cowboys, hiring famous tailor "Rodeo Ben".

1947: After designing and testing 13 pairs of prototype jeans, Blue Bell introduces the Wrangler 11MWZ to American consumers.

A promotional campaign is launched featuring 11MWZ test riders and rodeo legends Freckles Brown, Bill Linderman, and Jim Shoulders.

Wrangler also reworks the mainstream collection, producing new fits using icons inspired by the very first jeans designed by Rodeo Ben.

[8] 2019: Wrangler, together with Lee and Rock & Republic, becomes part of Kontoor Brands, an independent publicly traded spin-off from VF Corporation.

The company also sponsored other drivers such as Ricky Rudd, Jody Ridley, Bobby Hillin Jr., Steve Park, Martin Truex Jr., Ty Dillon, Ryan Blaney, and Matt DiBenedetto between 1984 and 2020.

Famously Freddie Mercury wore a pair of Wrangler Jeans, whilst performing at Live Aid in 1985.