Simpson made claims, widely discredited, that the levers of this chain provided a mechanical advantage that could amplify energy produced by the cyclist.
Simpson hired top cyclists such as Constant Huret, Lisette Marton, and Tom Linton (of Paris-Bordeaux fame), and the Gladiator Pacing Team from France to race for high stakes in England for the Chain Matches.
Jimmy Michael (depicted in the first draft of the Toulouse-Lautrec's advertisement[2]) attended the so-called Chain Race at Catford track in 1896.
Later known as the chain matches, these races at the Catford track in London attracted huge crowds estimated between twelve and twenty thousand in June 1896.
Simpson's brought over the Gladiator team of pacemakers from Paris, consisting of 12 assorted quads and quints [five-man bicycles] and several triplets.