[2] Its primary role is to ensure effective and strategic media coverage of government activities through both electronic and print platforms.

It maintains regular communication with the Governor, the Chief Secretary’s administrative departments, and other government officials regarding press coverage.

[citation needed] The press information section issues handouts, denials and clarifications to the print and electronic media, which normally get prominent coverage in national and regional news.

A media projection plan, which focuses on the following points for proper and better projection of government activities, has been circulated to all departmental offices: If the above guidelines are followed by the departmental offices concerned, it is expected that Sindh Government's coverage will occupy the major portion of print media, because the number of officers who have to hold open Katcheries every month and involve themselves in other activities of public importance, exceeds 100 This section also arranges photographic coverage of official engagements of the Governor, the Sindh Chief Minister's advisor, Chief Secretary, administrative secretaries and other functionaries of various departments The monthly publications of the Information Department, namely "Izhar" (Urdu) and "Paigham" (Sindhi), which ceased in 1993, have been re-published since May, 1999.

It now keeps government and semi-government departments informed of the miseries and hardships of people who make their wishes known to the relevant authorities through the print media.

Special reports and different programmers have prepared and made broadcasts through PTV/Radio Pakistan to motivate the public in securing their support for the government efforts to improve law and order, eliminate terrorism and other social activities.

Similarly, TV coverage of the province is videotaped and send to the Governor, Chief Secretary and to Log Area Headquarters on a weekly basis.

This section has been completely reorganized to keep monitoring the English, Urdu and Sindhi press, a summary of which is prepared and sent on daily to the Governor, Chief Secretary and Log Area Headquarters.

The matter was also discussed in the consultative and coordination meeting held on 8 February 2000, in which the need for creating a law for news agencies was acknowledged.