In 2007, the then Department for Education and Skills announced a £10 million investment in a national singing programme in response to the recommendations of the Music Manifesto.

The Sage Gateshead led the Workforce Development programme, which aimed to build the confidence and expertise of teachers and musicians so they could lead and support children's singing activities.

Due to restrictions in the programme's funding, AMV, BBDO stepped away from their role within the Consortium in 2011.

In 2010 Sing Up won the RPS Award and in 2013 the programme was praised in the National Plan for Music Education.

Each package is made up of songs, resources, training and support to help provide singing opportunities for primary-aged children.

Sing Up run online training Webinars, where users log on and join a live audience via a video stream.