Singita is a South African luxury ecotourism and conservation brand which operates private game lodges in South Africa, Zimbabwe, Tanzania, and Rwanda, across the Sabi Sand Game Reserve, Kruger National Park, Malilangwe Wildlife Reserve, Grumeti Game Reserve, Serengeti National Park, and Volcanoes National Park.

Singita is a Tsonga word that means "place of miracles".

Singita began in 1925 when Luke Bailes' grandfather bought a piece of land in what would later become the Sabi Sand Game Reserve in South Africa.

The 45,000 acre reserve contains Singita’s first lodge, Singita Ebony Lodge, which opened in 1993.

Singita now manages 16 lodges and camps across six game reserves.