[32] This encounter led to an opportunity to work as a make-up artist under the wing of Pat McGrath—first in Bryant Park, New York City, and, shortly thereafter, during Milan Fashion Week.
[29] Soon after working at Milan Fashion Week, Sir John began assisting British make-up artist Charlotte Tilbury.
[30] As Beyoncé's make-up artist, Sir John designed dozens looks spanning her body of work, from music videos and magazine spreads, to the Super Bowl, world tours, and red carpet appearances.
He also did her make-up in "Pretty Hurts," "Drunk in Love," "Blow," "No Angel," "Formation," "Jealous," "Rocket," "Mine," "XO," "Flawless," "Superpower," "Heaven," "Blue," and "Grown Woman."
[35] Her make-up was lauded as an "insanely gorgeous coppery dream of a makeup look" by Cosmopolitan,[36] "#flawless" by Glamour,[37] and one of the "most memorable Super Bowl beauty moments" by Allure.
[39] In alignment with Beyonce's 2016 Elle US, UK, and France magazine covers, Sir John focused on skin glow and naturalness.
[41] That same year he partnered with Beyoncé to help create three looks for the pre-Grammy Roc Nation Brunch, 2018 Clive Davis Recording Academy Gala, and the 60th Annual Grammy Awards.
[43] The series ran for two seasons—Sir John was a mentor during both seasons—and featured Adriana Lima, Ashley Graham, Christie Brinkley, Russell James, and Yu Tsai.