Size zero

Green reported that "one of the guys from the PR agency from Wonderbra" insisted that she lose weight, that it wasn't normal for models to be a (UK) size 8.

They began a petition drive with the goal to put an end to size zero and underweight models on the catwalk or working in the fashion industry.

In September 2019, Victoria Beckham received criticism on social media over thin models who appeared "ill" in her Fall fashion show.

[9] Italian fashion labels Prada, Versace and Armani have agreed to ban size-zero models from their catwalks.

Kering and LVMH, parent company of brands like Christian Dior, Louis Vuitton, Yves Saint Laurent and Givenchy have created a new charter that bans the hiring of excessively thin models.

The CEO of Kering, Francois-Henri Pinault spoke of the decision, “We hope to inspire the entire industry to follow suit, thus making a real difference in the working conditions of fashion models industry-wide."

Their law stipulates that women and men hired as models must be certified by a physician as having a body mass index (BMI) of no less than 18.5.

[12] The legislation also requires the inclusion of an informational note in adverts using photos manipulated to make models look thinner.