[2] It was launched by Col. Terry Whelpton with a focus on ski racing.
In 1990, Maclean Hunter sold the magazine to Solstice Publishing Inc.[citation needed] The magazine covers resorts, parks, competitive and adventure skiing, interviews, and equipment reviews.
Featured photographs of skiers preparing themselves at mountain peaks, skiing down near-vertical slopes and plunging into deep powdery snow have been described by sociologist Mark Stoddart as the skiing equivalent of soft-core pornography.
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