[2][3] [4] SkinnyPop was founded in 2010 in Skokie, Illinois by Andy Friedman and Pam Netzky, with investments from Jeffrey and Michael Eiserman.

[11][12] The first thousand bags of SkinnyPop were hand-produced by the company's founders and sold locally in Chicago stores.

[7] In 2013, SkinnyPop partnered with Jason Cohen and recorded $44 million in sales.

That same year, Friedman and Netzky sold their majority stake in the company to TA Associates for $320 million.

[10][9] In December 2017, Hershey Co. purchased Amplify Snack Brands for $1.6 billion at $12 a share.