The book advocates a purely vegan diet and includes sections on factory farming and animal cruelty.

The New York Times reported the lead buyer at retailer Shakespeare & Company saying: "It's definitely the most entertaining diet book I've ever read", and that it "had sold 'extremely well' in the stores.

"[1] They also quote the co-owner of a bookshop as saying: It definitely has that sharp, chick-lit look and feel [...] You look at the photo of the authors on the back, and they are both drop-dead gorgeous.

Breeze Harper, author of Sistah Vegan, criticized the book's disregard for race and class issues that make veganism difficult for some women and disputed the authors' characterization of women's inability to change their diets as laziness.

[2] One of the book's co-authors, Kim Barnouin, holds a degree from the non-accredited Clayton College of Natural Health, which closed in 2010.