[c] The distribution of the single, both physically and digitally as a remix EP, was handled by Rising Music, an independent record label established by Lake.
In order to promote the single, an accompanying lyric video was published in June 2013, featuring more than 1,000 stills of her inside a hotel room.
In February 2012, DJ Bones and Chris Elliot (under the stage name Nom de Strip) released a two-track EP under the independent label DirtyNitrus.
[4] In 2013, Elliot caught the attention of British producer Chris Lake, who signed him to Rising Music, his Los Angeles-based independent label.
[5] That year, Australian singer Kylie Minogue announced she had signed a management deal with Roc Nation, an entertainment agency handled by American rapper and businessman Jay-Z.
[8] Minogue selected "Shake & Bake" from that set, and recorded the instrumental track with Elliot and American songwriter The-Dream later that night.
[6] Elliot first played "Skirt" during his set at the Pacha Ibiza nightclub before the track's premiere on his SoundCloud account on 28 May 2013, Minogue's 45th birthday.
[24] The release was made without any prior official announcement; Minogue revealed the track with a post on Twitter: "Birthday surprise!!".
[29] Nom de Strip's remix expanded upon the original dubstep production, while GTA and Hot Mouth were influenced by rave and electronic dance music.
[31] Rising Music distributed the physical EP in the UK, which featured remixes by American producers Matthew Dear and Mark Picchiotti.
[33] A remix by Australian duo Cut Snake was made available on Minogue's SoundCloud account as a free giveaway in July 2013.
[36] Described it as a "forward-thinking slice of electronic brilliance", Curtis suggested that Minogue is on the cusp of a long-awaited artistic breakthrough.
[37] Fact magazine offered a mixed review, criticizing the brash production and mid-range synthesizer sounds.
[40] Brocklehurst, in his retrospective review, stated the track is among Minogue's most adventurous and overlooked, praising its modern production and chorus.
[41] In contrast, Simon Mills of the Herald Sun perceived the track as "cold, camp-free, and unsettling," and noted that the Americanization of Minogue was not entirely successful.
[52] Directed and photographed by Will Davidson, the video is a series of quick cuts of over 1,000 still photos of Minogue seductively posing in a hotel room.
"[56] Curtis praised Davidson for making a "deceptively simple, yet beautiful" video, while HitFix's Melinda Newman felt that it would "either flip yours up or induce a seizure.