Content is viewable for a limited amount of time and is protected by digital rights management software provided by Microsoft and the NDS Group, and therefore cannot be copied to disc or viewed beyond the date carried by its licence.

The rebranding also coincided with an update to the client, which included a new interface and a pay-per-view service for movies and US television shows.

Due to the high level of demand, the launch of the service was troublesome and technical issues caused the entire Sky Go platform to become unavailable.

Users of 3G phones on Vodafone, Orange, and T-Mobile could subscribe to a service called Sky Mobile TV.

[6] Key changes include the ability to watch live channels in line with your Sky TV subscription at no additional cost, limited to two simultaneous devices.

Support for Windows Media Center was dropped, however an app was released for Apple's iOS operating system, used on the iPad, iPhone and iPod Touch.

[8] On 11 December 2012, Sky Go added support for Jelly Bean and additional devices, including those from Google, LG and Sony.