It was prominent in Australia and New Zealand during the 1980s, originating as the jingle in a televised public service announcement in which an anthropomorphic mascot named Sid the Seagull would sing and dance to the phrase.
Jingle performed by Peter Best and Phillip Adams to the Sounds of Australia register for songs of "cultural, historical and aesthetic significance and relevance".
[5] However, statistical analysis from the Australian Government's Australian Institute of Health and Welfare found this increased incidence risk is almost entirely in the older (over-60 years) population, who lived the majority of their lives before the importance of sun safety was widely known, whereas the rate of incidence of melanoma by age 30 has consistently dropped from its peak in 1997, having halved in the time to 2020.
[6] An epidemiological study published in 2002 concluded that skin cancer increases could not be associated with the use of sun creams, and recommended continued use of the current campaigns as a means to reduce melanoma risk.
[7] The experience of more than 25 years of skin cancer prevention in Australia shows broad-based multifaceted public education programs can improve a population's sun protective behaviors and reducing sunburn, a short-term marker of skin cancer risk.