Fourteen entries qualified to compete in the final where "Narodnozabavni rock" performed by Ansambel Žlindra and Kalamari was selected as the winner entirely by a public televote.

Performing during the show in position 11, "Narodnozabavni rock" was not announced among the top 10 entries of the second semi-final and therefore did not qualify to compete in the final.

The country's only other top ten result was achieved in 1997 when Tanja Ribič performing "Zbudi se" placed tenth.

The Slovenian entry for the Eurovision Song Contest has traditionally been selected through a national final entitled Evrovizijska Melodija (EMA), which has been produced with variable formats.

The competition was used by RTV Slovenija to select Slovenia's entry for the Eurovision Song Contest 2010, and consisted of two shows that took place on 20 and 21 February 2010.

[6] All songs were required to be submitted in Slovene due to certain legal restrictions made on RTV Slovenija to promote the language.

An expert committee consisting of Mojca Menart (Head of ZKP RTV Slovenija), Urška Čop (music editor for Radio Maribor), Andrea Flego (radio host, musician and producer), Miha Vardjan (arranger and songwriter) and Drago Mislej Mef (musician and songwriter) selected fourteen artists and songs for the semi-final of the competition from the received submissions, while the seven pre-qualifying songs for the final were written by composers nominated by an alternate committee consisting of Eurovision and music experts and directly invited by the broadcaster for the competition: Gal Gjurin, Marino Legovič, Miran Juvan, Neisha, Patrik Greblo, Raay and Zvone Tomac.

The performance also featured interactions between the two lead vocalists of Ansambel Žlindra and Kalamari who both hid behind the other members at the beginning and jumping out as the music began.

[28] Voting during the three shows involved each country awarding points from 1-8, 10 and 12 as determined by a combination of 50% national jury and 50% televoting.

This jury judged each entry based on: vocal capacity; the stage performance; the song's composition and originality; and the overall impression by the act.

In addition, no member of a national jury was permitted to be related in any way to any of the competing acts in such a way that they cannot vote impartially and independently.

The members that comprised the Slovenian jury were: Urša Vlašič (lyricist, writer of the 1998, 2005 and 2006 Slovene contest entries), Sandra Feketija (singer), Miroslav Akrapovič (music editor and critic), Matjaž Bogataj (violinist, represented Slovenia in the 2009 contest as part of the group Quartissimo) and Dušan Hren (director).