Slurpee is the brand name for carbonated slushies sold by 7-Eleven and its subsidiaries A-Plus, Speedway, & Stripes Convenience Stores.

Slurpee flavors were given novelty names such as Pink Fink, Adults Only, Moonshine, Kissin' Cousin, Gully Washer, Sticky Icky, and Redeye.

Following the Japanese model, the new 7-Eleven stores set up a weekly system to monitor inventories to ensure popular items are always in stock.

The rest of Canada sells an average of 179,700 per month, which makes Winnipeggers the world leader of Slurpee sales.

The Stanford Agency created a "media blitz" to launch Slurpee and flew agency staff to all Top 40 markets with 7-Eleven stores to introduce Slurpee and the comedy commercials with funny voices and sound effects that told stories about the Strange Things That Happened To People Who Slurp.

[8] The Stanford Agency followed the Strange Things launch with a campaign that threw away product names like lemon-lime, cola, grape, or other conventional descriptions, and instead created 26-weeks of :60 second commercials about Slurpees with Funny Names like Sticky Icky, Redeye, Moon Shine, Pink Fink, Adults Only, Kissin Cousin, and Gully Washer.

Slurpee became the top selling 7-Eleven product and kids / teens / young adults came in regularly for the latest "flavor" with less and less promotional expense.

This triggered 7-Eleven making an advanced of $250,000 representing 1-cent from the sale of more than 2-million Endangered Species Cups to the National Wildlife Federation (NWF) who purchased Bald Eagle habitat.

The creative directors assigned the task of creating four new commercials to the Brothers Quay, and Boston-based Olive Jar Animation.

Known for their bizarre aesthetic and influence in the stop-motion animations industry, the Quays based their "brain freeze" ad on a late 19th-century photograph of a female contortionist.

In the commercial, a curtain reveals the contortionist balancing on two chairs, bending over backward to sip a Slurpee.

[11] Beginning in 1995, free Slurpee coupons have been made available through "Operation Chill" for US police officers to distribute to children.

[5] In 2002, The World Wrestling Federation launched promotional cups featuring The Rock, Rob Van Dam, Lita with The Hardy Boyz, Stone Cold Steve Austin, Kurt Angle, Undertaker and Trish Stratus.

[5] In 2005, 7-Eleven promoted the film Star Wars Episode III: Revenge of the Sith, by making a Mountain Dew Pitch Black "Dark Side" Slurpee which came in a cup shaped like Darth Vader's helmet.

As well as for the 2011 SummerSlam, which again featured Cena, The Miz, 2009 WWE Hall of Famer "Stone Cold" Steve Austin, and The Rock.

[15] 7 Rewards members are given a free medium Slurpee loaded into their app in 2020, with the COVID-19 pandemic causing 7-11 Day's cancellation that year.

[16] In 2010, 7-Eleven teamed up with Sony to create limited edition promotion cups for the PlayStation 3 games LittleBigPlanet 2 and Killzone 3.

[18] Since July 7, 2011, 7-Eleven has partnered with Cinemark Theatres marking the first time Slurpees are sold outside its parent franchise.

2012 had the Slurpee being sold at the Six Flags amusement parks chain in a marketing agreement to promote the product in 10 states.

On November 7, 2015, 7-Eleven stores in the USA celebrated the giving season with Name Your Own Price Day for Small Slurpee drinks.

Net proceeds from all Large Slurpee purchases were donated to Feeding America to support local food banks.

Since May 2018, as a result of the 7-Eleven - Sunoco LP agreement, existing Stripes Convenience Stores (now part of the 7-Eleven business portfolio) rebranded its Slush Monkey frozen beverage to the Slurpee brand.