The platform offers app developers and digital publishers the ability to profit from their properties immediately by employing real-time data to send targeted consumers to advertisers.

In May 2018, their Automated Traffic Curation (ATC) product was reported to significantly reduce costs of programmatic bidding for demand-side platforms (DSPs).

[9] The machine learning technology filters out less relevant inventory before sending a bid request to a demand partner's platform, thus saving time and reducing expenses related to data processing.

[11] In March 2021, the company introduced an OTT solution within its Smaato Publisher Platform (SPX) and carried out Server-Side Ad Insertion in-house.

Together with Verve Group, Smaato completes the tech stack with omnichannel offerings across web, in-app, DOOH, and CTV.