Their catalog features albums by Kelly Lee Owens, Deathprod, Neneh Cherry, Annie, Jaga Jazzist, 120 Days, Mental Overdrive, Bjørn Torske, Mats Gustafsson and Sonic Youth, amongst others.

[2] Haugland founded the label to put out music by local indie and lo-fi bands, with the name being a combination of "smalltown" (referring to Flekkefjord) and "supersound", inspired by the fictional radio station K-Billy's Super Sounds of the 70s in Quentin Tarantino's movie Reservoir Dogs.

In the mid-90s, Haugland relocated to the Norwegian capital Oslo and began working at Voices of Wonder, continuing to develop Smalltown Supersound as a side operation.

[4] Over the ensuing years, the label's profile also grew increasingly international, releasing albums by artists such as Neneh Cherry, Bruce Russell, Brian Reitzell, Kelly Lee Owens, DJ Harvey, Mats Gustafsson and Sonic Youth.

However, Smalltown Supersound continued to maintain a strong Norwegian presence in its roster, being one of the spearhead labels of the "Oslo disco" scene of the 2000s with artists such as Lindstrøm, Prins Thomas and Todd Terje.