The design of Smart Export was created in 1959 in Austria and is attributed to tobacco plants.

The black box with the white and golden strokes, the globe and the maxim "semper et ubique - always and everywhere" designed on behalf of the graphic artist Heimo Lauth.

His design is based on that of Emanuela Delignon (née Waha) for the precursor brand "Smart" from 1956 onwards.

[3] The avantgardist artist Valie Export chose her stage name very early in terms of the graphically represented Weltbekanntheit of the brand.

Smart cigarettes are sold in the following countries: Finland, Germany, Austria, Switzerland, Slovakia, Estonia and Turkey.