It designs and markets consumer electronic devices and online services.

Its consumer software include the Smartisan OS operating system.

Smartisan was founded by Luo Yonghao on 28 May 2012, to develop and sell smartphones.

Coming out with latest design and modest specifications, company launched Jianguo ahead of Smartisan T2 debut.

[7][8] According to the company website, the English name "Smartisan" is a portmanteau of "smart" and "artisan",[9] signifying "artisanship in the smartphone era.".