Smashcast was a live streaming platform that materialised after the merger of Azubu and Hitbox in May 2017.

[2] At the time, they announced they were "launch a new platform, focused on optimizing the mobile user experience and monetization technologies, strengthened by our internally developed technologies, technical partner relationships and a passionate team dedicated to pushing the boundaries of video game live streaming.

"[3] On May 9, 2017, both the Azubu and Hitbox websites were shut down and redirected traffic to Smashcast.

[4] With focus on eSports, the service announced new features, such as the "Hype-o-Meter" (a viewer engagement feature that helps eSports fan cheer for their favorite teams), a feed on every profile page, and an integration with Discord.

[5] In an interview with Redbull, CEO Mike McGarvey said that Smashcast was "the largest independent eSports broadcaster outside of Asia" with more than 10 million users.