Launched in 2006 by Sven Lennartz and Vitaly Friedman, both then part of the German-based Smashing Media AG, the magazine focuses on providing resources and insights to the web development community.

[citation needed] In 2012, the magazine expanded its offerings by organizing web design conferences across Europe and North America.

These events, known as SmashingConf, were initiated by Vitaly Friedman and Marc Thiele and provide a platform for practitioners to learn, interact, and network.

ach conference consists of two-day, single-track talks and workshops featuring industry professionals discussing web design trends and insights.

Notable speakers include Stefan Sagmeister, Jon Burgerman, Peter Sunde, and Daniel Burka.