Smilers sheet

Personalised stamp sheets (or P-Stamps) were first issued by Australia Post in the summer of 1999.

[2] This service proved popular to visitors attending the show, arguably due to its novelty value, but later attempts to continue the Smilers sheet format with other stamp designs was initially not so popular.

The 2001 sheets were even less popular when issued, as they featured those same designs again, the only difference being the addition of the word "Smilers" and the name Consignia in place of Post Office on the selvage.

As an alternative to the personalised version, using a photo or image provided by the purchaser, Royal Mail also produce sheets with pre-designed "generic" labels at a much lower premium.

In 2002 the Post Office registered the name Smilers as their branded name for their personalised stamp service.