[2] As of March 2019[update], the company was focusing on its "Clean Blends initiative" whereby stores' menus featured more smoothies with whole fruits and vegetables, and lacking food coloring, artificial flavor, preservatives, and added sugar.

Kim then acquired US$58 million (equivalent to about $77M in 2023) from Standard Charter Private Equity and National Pension Fund to grow the company.

[6] CEO since 2012,[4] Wan Kim had Tom O'Keefe as Smoothie King's corporate president in 2014,[6] and in February 2019 he replaced Jennifer Herskind with Rebecca Miller (previously of On the Border Mexican Grill & Cantina) as chief marketing officer.

That year, however, the company took advantage of US$2.4 million (equivalent to about $3M in 2023) of incentives to move to Metairie, Louisiana, approximately 40 miles (64 km) to the south.

[1] Predominantly in the United States, Smoothie King also has locations in South Korea, the Cayman Islands,[5] Trinidad and Tobago,[8] and previously had shops in Singapore (which opened in December 2012, but permanently closed in 2016).