Smythson's clients have included the current British royal family, Queen Victoria, many UK politicians and prime ministers, Sir Edmund Hillary, Madonna, and Grace Kelly.

The Flagship Store in New Bond Street hosted a small archive collection dedicated to notable users of Smythson products throughout the brand's history.

Besides maximising value for themselves, the shareholders wanted to find a buyer who would protect the heritage of the brand and offer the management team the opportunity to continue to grow.

Kelso Place Asset Management and King Street Partners, backed by a consortium of high-net-worth individuals, were identified as the preferred bidders.

In recent years, Smythson has done a number of collaborations with a range of artists and designers such as Holly Fulton in 2010,[9] Jonathan Saunders in 2011,[10] Quentin Jones in 2014, Vahram Muratyan in 2017, and Coco Capitán in 2020.