It was launched in 1999 by Rajil Kapoor, Bala Parthasarathy, Suneet Wadhwa, and Shripati Acharya, and its current CEO is Jasbir Patel.

Snapfish was launched in 1999 by business partners Rajil Kapoor, Bala Parthasarathy,[2] Suneet Wadhwa, and Shripati Acharya.

[citation needed] Ben Nelson joined soon thereafter as corporate development operations lead, to become CFO and later president and CEO.

[8] In August 2013, Snapfish announced on their local websites (and through a mailing to members) that they were shutting down the service in Belgium, India, the Netherlands and Spain.

[14] On June 10, 2019, Apollo Global Management announced that it would acquire both Snapfish and its rival Shutterfly in separate deals valued at around $3 billion in total.