Snapguide was an iOS application and website that specializes in user generated step-by-step how-to guides.
In 2010, while following the Tartine Country Loaf bread recipe, Raffel realized there wasn't an app that let users create step-by-step how to guides in realtime from their mobile devices.
Brands also use Snapguide, both as a marketing channel to get in front of their audience, and as a platform to help share unique features of their products with their users.
When creating a guide, users select a title, and then use a combination of photos, videos, and text to help explain how to do what they're teaching, in a clear and understandable step-by-step format.
Users can easily upload photos they've taken with their iPhones (or with DSLRs if they use the web editor from a desktop computer).
Users can customize color, shape, and size of the iframe, giving embedded guides a native viewing experience from within 3rd party websites.