[2] The group evolved into a three piece band with Jonny White on bass and Peter O'Shea on drums for 2014's The Long Con, released on Goner Records, as well as 2012's Out Of Season split album with Squarehead.

[8] After releasing his debut EP Best Vacation Ever on the independent Irish label Rusted Rail in 2006,[9] Kelly self-released the albums These Truly Are End Times in 2007 and I'm Siding With My Captors in 2008.

Writing for PopMatters, Matthew Fiander wrote: "So Cow emerges on The Long Con as a fresh new voice in rock music, and the band has a sound that is inherently dynamic and doesn’t need to sit still.

"[12] Writing for Allmusic, Mark Deming wrote: "Kelly is a gifted songwriter, a strong and impassioned singer, and a guy with a rough but potent guitar attack..."[13] Blurt reviewer Tim Henly opined: "This stuff is noisy and hooky though the band never goes for the obvious hook, in fact, some of the guitar playing is downright amateurish in the best way possible.

"[15] It was The Irish Times' "New Release of the Week" on September 30, with music journalist Niall Byrne commenting: "If you like noisy guitar pop, with a dose of the real then So Cow's your man.