Soccer United Marketing

[2] The promotion also owns both the Mexican Men’s and Women’s National Teams and their respective broadcast rights.

[4] SUM also holds the commercial rights to Major League Soccer matches and Mexican Men’s and Women’s National Teams games played in the United States.

[5] Soccer United Marketing has also assisted in the organization of several international soccer events with North American involvement, including the North American SuperLiga, the Pan-Pacific Championship, the CONCACAF Gold Cup, and the CONCACAF Nations League.

[9][10] Describing the relationship between Major League Soccer and the United States Soccer Federation, MLS Commissioner and Soccer United Marketing CEO Don Garber told Sports Illustrated, "Sunil and Dan (Flynn) had this view that as the governing body of the sport they would make commitments on the commercial side and on the competitive side to have MLS be the leader of the sport."

The Professional Council goes on to explain that "MLS" 'single entity' structure allows investors to own an interest in the league, as well as individual teams.