The company uses data from Twitter firehose, proprietary algorithms, and a link proxy to try and improve the delivery of messages on social networks.

[2][3] On February 10, 2022, it was announced that SocialFlow had been acquired by digital experience platform Piano Software Inc.[4] SocialFlow was founded in early 2009 by Frank Speiser and Mike Perrone, who sought to apply a scientific approach to the task of building and sustaining engaged social media audiences at scale.

The group gained access to SocialFlow’s social media accounts after sending a phishing email to the company’s employees.

[14] SocialFlow gained considerable media attention when it published "Breaking Bin Laden: Visualizing the Power of a Single Tweet".

[19] As noted by Forbes writer Anthony Kosner, a study by the SocialFlow research group showed that, rather than emerging from big liberal enclaves on the American coasts, the initial wave of social media traffic that launched the KONY 2012 video originated in mid-sized, relatively conservative cities in middle America.