"[1]In other words, interfaces are the areas in which social friction can be experienced and where diffusion of new technology is leading to structural discontinuities (which can be both positive or negative), the interface is where they will occur.
Long continues to say that: " ... the concept implies face-to-face encounters between individuals or social units representing different interests and backed by different resources.
"[1]Identifying these interfaces and analyzing their effects shows how they are changed by everyday life, and how in return everyday life is changed by the interfaces.
The basic thesis is that where a computer interface is more akin to another human, it can facilitate correct responses from users during human-to-computer interaction.
Software that can provide such humanizing cues often does it by creating interface with human-like quality (such as giving recognizable gender to a software agent).