Knowledge management seeks to enhance organizational performance, innovation, and competitiveness by managing the intangible assets of an organization, such as human capital, know-how, technology, customers, and networks.
[1] Social media plays a crucial role in social knowledge management by enhancing communication, collaboration, and learning among individuals and groups, both internally and externally.
It offers valuable insights and feedback from customers, partners, and stakeholders, and aids in generating and disseminating new knowledge.
Social media use by businesses can strive to achieve the following things from social media strategy point of view: learn, listen, engage in conversation, measure and refine, develop capabilities, define activities, prioritize objectives etc.
This will be more and more important, as in today's business world, speed and complexity increase dramatically, while work environments change constantly.