Social collaboration refers to processes that help multiple people or groups interact and share information to achieve common goals.
Such processes find their 'natural' environment on the Internet, where collaboration and social dissemination of information are made easier by current innovations and the proliferation of the web.
Sharing concepts on a digital collaboration environment often facilitates a "brainstorming" process, where new ideas may emerge due to the varied contributions of individuals.
[5] Unlike social collaboration, which involves much communication and cooperation among a large group of people, crowdsourcing is more like individuals working towards the common goal relatively independently.
Andrea Grover, curator of a crowdsourcing art show,[6] explained that collaboration among individuals is an appealing experience, because participation is "a low investment, with the possibility of a high return.
need real-time chat, it would be excellent to include every participant in a shared and archived forum which keeps a record of important information and logs.
[citation needed] Apart from its effect on the way work will be conducted in the future, social collaboration will also affect society.
An example of this is Change.org, an online petition tool where users can help bring their government's attention to pressing social issues that need to be addressed.