[3] The process first gathers data from different websites and then performs analysis based on different metrics like time spent on the page, click through rate, content share, comments, text analytics to identify positive or negative emotions about the brand.
Then the next step is designing strategies to be used and setting up configuration tools that ease the process of collecting the data.
And in the final step, data collected from the system is analyzed and if the need arises, it is refined on the run time to enhance the methodologies used.
[12] It is the most popular technique for data acquisition and is also well known for its easy operation based on prevalent Object-Orientated Programming Language (Java or Python etc.).
are friendly to crawling techniques by providing public APIs [13] Monitoring social media allows researchers to find insights into a brand's overall visibility on social media, to measure the impact of campaigns, to identify opportunities for engagement, to assess competitor activity and share of voice, and to detect impending crises.
It can also provide valuable information about emerging trends and what consumers and clients think about specific topics, brands or products.
[2] Apart from commercial applications, social media monitoring has become a pervasive technique applied by public organizations and governments.
[16][need quotation to verify] Public organizations in the Netherlands (such as the Tax Agency and the Education Ministry) have started to use social media monitoring to obtain better insights into the sentiments of target groups.
Due to privacy settings and other issues, not all social media conversations can be found and reported by monitoring tools.
[19] Some social media monitoring and analytics companies use calls to data providers each time an end-user develops a query.
Additional monitoring companies use crawlers and spidering technology to find keyword references.
Basic implementation involves curating data from social media on a large scale and analyzing the results to make sense out of it.