Social media newsrooms (SMNs) are intended to encourage dialogue and information sharing.
Unlike online newsrooms, content is accessible to more than just journalists, but to all those with whom the company engages such as bloggers, their prospects, customers, business partners and investors.
[1] It gives these stakeholders access to news, public relations announcements, images, audio, video and other multimedia files.
[2] Traditional tools for journalists such as corporate fast facts, leadership information, a multimedia library, financial information, awards and other recent media coverage are also included in an SMN.
Examples of companies effectively using social media newsrooms include Opel Group, Pressat, First Direct, MyNewsdesk, Scania and Newport Beach.