In May 2013, Maximum Employment Marketing Group released the Social Recruitment Monitor, which ranks the reach, engagement, and interactivity of employers' social recruiting efforts around the world.
Bersin & Associates valued the wider talent management market at over $2bn in 2007.
Additionally, mobile recruiting has become another hot topic, especially with the rise in tablet and smartphone usage.
[5] As more companies saw value in filling jobs by putting them on the social platforms where millions of people spend at least 37 minutes daily,[6] there developed a much larger focus on social recruiting among the talent acquisition community.
By mid-2013, many major enterprise companies such as Pepsi, Gap, AIG, and Oracle had begun effectively utilizing social recruiting software, making it clear that large corporations were open to automating or streamlining (and ultimately investing in) their social recruiting processes.